The night of Sunday, November 16th, will be remembered as a special moment in the history of Serna Motor. At the heart of ExpoMoxos 2025, just moments before celebrating the company’s 28th anniversary, we paid tribute to those who drive our brand forward across the entire country.

Serna dealers, representing every department, took the stage with the pride of their homeland… showcasing traditional dances that reflect the cultural richness of Bolivia.

One by one, they received their recognition from Lic. Carlos Arteaga Serna—an acknowledgment of their commitment, effort, and contribution to the growth of the Serna family.

It was a night of unity, identity, and gratitude… a gathering that reaffirms that we continue moving forward together.

And to seal this moment, all the dealers posed for the official group photo of the Serna National Convention 2025… a memory that will accompany the challenges and achievements ahead.

Serna Motor. Pride built by all of us.